Normally for the new entrepreneurs, there are some challenges to overcome.
Blogging as any other business idea also comes with a host of challenges and finding an audience is a major one. To find an audience as a blogger, you need to have a bunch of really good articles or blog posts.
The Fresh content, the Readers, and the Search Engines
Creating intriguing content, which must be one of its kind is surely designated for your audience, but a good volume of outstanding and useful published information is also attractive to the search engines and their spiders.
A large blog, with many original blog posts on various topics, which provide answers to different questions and contain useful information for the readers, develops fast and in no time can become really popular.
This is because the value of such useful blog’s content in the eyes of search engines is high. This means the blog (and the website, where the blog is published on, respectively) gains authority.
The search engines are always hungry for new and fascinating content and in return, they will make this new and interesting content findable for the people who search for it.
Well, this is what every blogger, entrepreneur or business representative is looking for.
Popularity and credibility.
Creating great content on various popular topics and in large volumes is a very difficult task for a single person or even for a small team/group of bloggers.
Two issues to think of.
Consistency is the third critical part of the successful blog. In short, you will need three of those mentioned components – outstanding and interesting topics, good enough volume of interesting content and consistency. Consistency with producing more new and useful for your audience posts.
This is all that is needed for one blog to start rolling on the way to be successful.
Once this tactic is established the results will come, sooner or later. Please note – I used the “to start rolling” for a reason. Your tasks to make a successful blog will not be completed, yet. However, this is another long topic which I’m not planning to discuss in this post.
Every problem has a solution and the problem with the insufficient amount of super cool content (about almost everything, if possible) is not an exemption, hopefully. In fact, there is not only one, but a number of different solutions to choose from.
The first solution is to create the articles yourself. The second solution is to hire an article. The third possible solution is to hire someone to help you with the task. The fourth one is to use syndicated content, curate existing content,re-post or aggregate content on your blog. Solution number five is to buy directly content from somewhere. The sixth solution is to use your blog space and lend part of it for promoting other peoples articles. The seventh option is to use your blog and make money out of it by publishing other peoples posts.
The eighth solution is to steal something, already published and to modify it. Then, put your name and re-publish it. “Voila!”. “The Ends Justifies The Means”… I will not discuss this option further because for me it is not a real solution to the problem that exists. Not to mention that it is not ethical and could bring you in trouble.
Five possible ways to find awesome content for your Blog
Let’s now have a further, more detailed look on each one of the five remaining possible solutions. Without number six, as mentioned above.
Solution number One or Be Brave and Patient
Choose the topics of the day, which you plan to be part of your blog’s content. You must pick up topics which are interesting for the audience and for you too. Get ready and start writing. Create as many as possible different by content and topics pieces of art. Make your blog posts stand out from the crowd and wait for the results.
This is a solution which is going to work when you have enough time if you have enough time. The requirement for having enough time actually is the disadvantage of this solution, because most of the people I know usually don’t have enough time. But at least it’s free.
Solution number Two or The Different Approach
Hiring an article or articles is something relatively new to the world of blogging. I will try to dedicate a separate post about it since the idea is quite interesting. Let’s say for the moment this is something similar to content syndication. Think about exchange of articles or renting them.
Solution number Three or Do you need interesting and fresh content for your new blog or site?
If you choose this method to be your solution for dealing with the problem about where to get useful stuff for your blog, I think you will do a good choice. The best part of it is you have even more options to choose from where to get the so important content for your blog. These options are:
- Hire someone from one of the many existing freelancers’ platforms
- Use one of many available websites which are also dedicated to freelancers, but they are more profiled and professionally oriented to content creation and content editing. Search for textbrokers. Usually, these freelancers are called ghostwriters. Ghostwriters will create custom content, tailored especially for you;
- Hire a professional Marketing Agency to do the whole dirty job for you;
- Get in touch with a freelancer by accessing directly her/his professional website and hire them to write content for you.
- Apart from the already mentioned freelancing platforms, you can also find many offers on the internet about guest blogging, which doesn’t always necessarily means this is an expensive option. Such a place can be Facebook or Craiglist for instance. There are many cases where the common interests are the reason the guest blogging to be absolutely free. One of these interests can be links exchange, another could be building a reputation, and so on. I mentioned Facebook here because there are hundreds of groups for entrepreneurs, marketers, and bloggers where you can exchange useful information and valuable ideas with your fellows;
Solution number Four or How to Use an Outstanding Content That Is Not Yours on Your Blog.
Content syndication, content curation, aggregation and re-posting or republishing of content, legally.
There are times when content syndication could be utilized for a new or an existing blog and makes sense. Many useful blog posts exist about syndicated content and how making it work for your interest. For this reason, I will not write much about this variant to obtain great content for your blog.
To get some advantage and fill up your blog as a start you can syndicate someone else’s content that you found from their feed and fill up the gaps in your blog or site in such a way to be interesting for your blog’s visitors.
I would recommend reading “Content Syndication: How to Get Started“ by Andrew Delamarter, which explains a lot about the content syndication.
The same is valid for the curated content. Content curation might be useful, depending on what your goals are. You can have a look and decide if any of these two similar, but still different options might work for your blog, website or idea. A useful post about the content curation is “5 Ways to Curate Content on Your Blog “ by Susan Gunelius.
Content Aggregation basically is the collection of information, based on a common topic from different sources. The idea and the purpose are to reuse the content. Content aggregation can be useful if you can’t find a better way to get or create new useful content.
There are some written and non-written rules and ethics about Re-posting or Republishing really good content which is not yours, right on your blog. My suggestion is to take your time and check “How to Use Content That Isn’t Yours“ by Matt Cooper which will give you an idea how suitable this solution will be in your case.
Solution number 5 or Do you still need fresh and interesting content for your new website or blog?
Earlier, I mentioned the websites, dedicated to content creation, and the freelancing sites in particular.See solution number 3.
Another option to go for is to find and buy text or articles from websites which have them available. The great advantage of this solution is that you can choose articles created for your niche or niches. Besides, once you get them, you can use these almost immediately.
Furthermore, the paid ghostwriters create articles or posts and normally sell them with copyrights. In short, this means once you buy them, they become your legal property. The disadvantage of this solution is the budget, but apart of the sun, nothing is free.
Solution number Six or Be a Publisher
The sixth solution is a free way to get some free of charge, authentic and fresh blog posts written by contributors. This is basically how guest posts publishing work. You can approach bloggers or influencers and offer them to publish their materials on your site.
Another way is to create an account on one of the existing for the purpose websites and find contributors. In short, you can lend part of your blogging space and publish other peoples articles. After receiving an offer you review the proposed text and if the topic and the quality are good, to publish it right on your blog. That’s it. Of course, you should provide the contributor with a link where his article has been published. Thus your content will be posted along with another fresh content. Just beware of the risks associated with guest publishing.
In the end- if you are really keen to get content which is fresh, and not yours, such a solution could be an option for you. You should only think if the quality is more important for you or the quantity and take the final decision.
Solution number Seven or Do you want to make some bucks
This option is similar to the one above, with one simple difference. The benefits. You can find free articles and at same time to earn money.
These days there are many sites to get paid for writing and blogging and some of them are not from yesterday. Here though I would like to mention another type of websites-these that give you the opportunity to make money from your blog by publishing articles.
A publisher, why not? It might sound too good to be the truth, but there are indeed a few sites where you can register and offer your blog space as a publisher. Your part is when having an offer to review the proposed article and if the topic and its quality are good enough for you, to publish it and get the money.
This is with no doubt one of the most effective ways to get fresh articles for your blog. In addition, this is also one of the best and most effective ways to monetize a blog.
If you’re just getting into the game, or you’re thinking about becoming a blogger or entrepreneur, get ready for the hurdle with the content of your blog. It’s never easy, so don’t sit back and hope the online world will find you. The Internet offers plenty of opportunities for bloggers, marketers, entrepreneurs and content writers so you just need to find and get them.
I truly hope my post and shared here tips will help you to choose a solution, or at least assist you to come up with some different ideas about finding content for your new or existing blog.