Privacy Policy


Our Privacy Policy

This Privacy Policy applies to all UpMixed brand websites, services or products that display or provide links to this Privacy Policy.

This Privacy Policy describes how UpMixed processes your personal data, but it may not address all possible data processing scenarios.

UpMixed may inform you of product- or service-specific data collection through supplementary policies or notices provided before collection.

This Privacy Policy describes:

1.Who We Are

2.How We Collect and Use Your Personal Data

3. Cookies and Similar Technologies

4. How We Disclose Personal Data

5. How to Access and Control Your Personal Data

6. How We Protect Your Personal Data

7. How We Process Children’s Personal Data

8. Third-Party Providers and Their Services

9. International Transfers of Your Personal Data

10. Updates to This Privacy Policy

11. How to Contact Us

1.Who We Are

Our website address is

We are UpMixed Media Ltd. (named collectively, “UpMixed”, “us”, “we”, and “our”) and you can read more on our About Us page.

2. How We Collect and Use Your Personal Data

Personal data means any data that, either on its own or jointly with other data, can be used to identify a natural person.

You directly provide us with such data when you use our websites and services, purchase products or interact with us by, for example, by commenting on articles or creating an account on UpMixed.

If you leave a comment on our site you may opt-in to save your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment.

These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your screen display choices and login information. The Login cookies last for two days, and screen options cookies last for one year.

If you select “Remember Me”, your login will persist for two weeks.

If you log out of your account, then the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited and it will expire after one (1) day.

We may also obtain data by recording how do you exactly interact with our websites, products, or services. For example, we use technologies like cookies, as explained above or may receive user data from software running on your digital device.

As permitted by law, we may also obtain data from public and/or commercial third-party sources. For example, purchasing statistics from other companies to support and help to improve our performance and services.

The personal data we collect varies depending on how you interact with UpMixed and our other websites, but it may include a name, a gender, an enterprise name, a job position, email and/or postal address/es, a phone number, a login information (account and password), photos, etc.

We may also collect the information you provide to us and the content of messages you send us. For example, the content of messages could be query information you provide or the information/questions you provide for us to be able to assist in customer service support if required.

Before using UpMixed’s website, products or services, you may need to provide personal data.

In some cases, you may be able to opt not to disclose your personal data to UpMixed.

However, not providing UpMixed with certain data may mean that we cannot provide you with certain services or products or to address an issue that you have raised.

We may use your personal data for the following purposes:

  • Creating an account.
  • Synchronizing, sharing, and storing the data you upload or download and the data needed for the uploading and downloading. For example, if you are a contributor or a guest author you will need to use privilege to send us your articles and images or other media, such as video or audio files.
  • Contacting you with your consent; sending you information about products and services that may interest you;
  • Inviting you to participate in UpMixed activities such as market surveys, satisfaction surveys; promotional activities, or sending you marketing information. In case you do not want to receive these types of information, you can opt out at any time.
  • Sending you important notices, such as updates about any changes concerning our Privacy Policy as required by the General Data Protection Regulation (GDPR), if any changes occur.
  • Providing you with customized user experience and content.
  • Providing support.
  • Qualifying and managing suppliers and business partners, and communicating or working with suppliers and business partners.
  • Improving our services or products through researches, internal audits or data analysis.
  • Evaluating market share or analyzing the efficiency of our business operations.
  • Improving the advertising suitable for our visitors, readers, and customers and providing better experience such as targeted ads.
  • Ensuring the security of our services, products and customers or users, executing and improving our anti-fraud programs and loss prevention.
  • Complying with and enforcing applicable legal requirements, industry standards, and our policies.
  • Fulfilling your transaction or service requests, including fulfilling orders; delivering, activating, or verifying products or services; participating in onsite or virtual activities; fulfilling your requests for changes or providing you with the requested information (such as ads and marketing materials for services, products or white papers).

UpMixed may also collect and use non-personally identifiable information (Non-PII). Non-PII is information that cannot be used to identify a particular individual.

For example, UpMixed will collect statistical data, such as the numbers of visits to its website. We collect this data to understand how users use our websites, products, and services so that we can improve our services and better satisfy your needs.

UpMixed may collect, use, process, transfer, or disclose non-PII for other purposes at its own discretion.

We will endeavor to isolate your personal data from non-PII and ensure that the two types of data are used separately. If personal data is combined with non-PII, it will still be treated as personal data during processing.

UpMixed will process your personal data following the requirements of applicable laws on an appropriate legal basis, including:

  • Processing your personal data to fulfill the contract when responding to a transaction or service request;
  • Processing your personal data with your consent;
  • Processing based on the legitimate interests of  UpMixed or a third party when we use your personal data to contact you, conduct marketing or market surveys, improve our products and services, execute and improve our loss prevention and anti-fraud programs, and other purposes.
  • Legitimate interests include enabling us to more effectively manage and operate our business and provide our products and services; protecting the security of our businesses, systems, products, services, and customers; internal management; complying with internal policies and processes, and other legitimate interests described in this Privacy Policy;
  • Processing your personal data as necessary to comply with and fulfill legal obligations.

3. Cookies and/or Similar Technologies

If you leave a comment, the comment and its metadata may be retained indefinitely.

This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our websites, we also store the personal information they provide in their user profile.

All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.

You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

3.1 Cookies

To ensure our website works correctly, we may at times place a small piece of data known as a cookie on your computer or mobile device. A cookie is a text file stored by a web server on a computer or mobile device.

The content of a cookie can be retrieved or read only by the server that creates the cookie. The text in a cookie often consists of identifiers, site names, and some numbers and characters.

Cookies are unique to the browsers or mobile applications you use and enable websites to store data such as your preferences or items in your shopping cart.

Like many other websites or Internet service providers, UpMixed uses cookies to improve the user experience. Session cookies are deleted after each visit, while persistent cookies remain in place across multiple visits.

Cookies allow websites to remember your settings such as language, the font size on your computer or mobile device, or other browser preferences.

This means that a user does not need to reset preferences for every visit. On the contrary, if cookies are not used, websites will treat you as a new visitor every time you load a web page.

For example, if you are redirected to another web page from a website you are already logged in to and then return to the original website, it will not recognize you and you must log in again.

UpMixed will not use cookies for any purposes not stated in this Privacy Policy.

You can manage or delete cookies based on your own preferences. For details, visit

You can clear all the cookies stored on your computer, and most web browsers provide the option of blocking cookies. However, by doing so, you have to change the user settings every time you visit our website.

Find out how to manage cookie settings for your browser here:

Google Chrome

Internet Explorer

Mozilla Firefox



When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it.

The Gravatar service privacy policy is available here.

After approval of your comment, your profile picture is visible to the public in the context of your comment.

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


3.2 Pixel Tags and Web Beacons

In addition to cookies, we may also use other similar technologies on our websites such as web beacons and pixel tags.

For example, when you receive an email from UpMixed, it may contain a click-through URL that links to an UpMixed web page.

If you click the link, UpMixed will track your visit to help us learn more about your preferences for services and/or products and improve the customer service from our side.

We use Pixel tags in emails to find out whether an email has been opened.

A Web beacon is a transparent graphic image embedded in an email or a website.

You can always unsubscribe from any UpMixed mailing list at any time in case you do not want to be tracked in this manner.

By using our website, you consent to the use of cookies, web beacons and pixel tags as described above.

4. How We Disclose Personal Data

UpMixed shares your personal data with other partners, as described in this Privacy Policy when services are provided by partners authorized by UpMixed.

For example, when you make an online purchase from UpMixed, we must share your personal data with the logistics provider to arrange shipment or a partner to provide services.

In addition, as a global company, we may share personal data with UpMixed affiliates and subsidiaries.

To comply with applicable laws or respond to valid legal procedures, UpMixed may also disclose your personal data to law enforcement or other government agencies.

If UpMixed is involved in a restructuring, merger, and acquisition, or a bankruptcy or liquidation lawsuit in a given jurisdiction, your personal data may be disclosed in connection with the transaction.

UpMixed may also disclose your data when appropriate, for example, to execute Terms and Conditions, when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or when it is in connection with an investigation of suspected or actual illegal activity.

5. How to Access and Control Your Personal Data

It is your responsibility to ensure that all personal data submitted to UpMixed is correct.

UpMixed is dedicated to keeping the data up-to-date and maintaining the accuracy and completeness of personal data.

To the extent required by applicable law, you may (i) have the right to access certain personal data we maintain about you, (ii) request that we update or correct inaccuracies in that data, (iii) object or restrict to our use of your personal data, and (iv) ask us to delete your personal data from our database.

To exercise these rights, please click here to give your feedback online. Your written request may be required for security. We may decline the request if we have reasonable grounds to believe that the request is a fraudulent, unfeasible or may jeopardize the privacy of others.

If allowed by applicable laws, you have the right to withdraw your consent at any time when UpMixed processes your personal data based on your consent.

However, withdrawal does not affect the legitimacy and effectiveness of how we process your personal data based on your consent before the withdrawal is made; nor does it affect any data processing based on another justification other than your consent.

If you think that the way we process your personal information does not comply with applicable data protection laws, you can contact the relevant competent data protection authority.

You can obtain the information for contacting EU data protection authorities at following URL.

6. How We Protect and Retain Your Personal Data

The security of your personal data is important to us. We use appropriate physical, management, and technical measures to protect your personal data from unauthorized access, disclosure, use, modification, damage, or loss.

For example, we use cryptographic technologies for data confidentiality, protection mechanisms to prevent attacks, and access control mechanisms to permit only authorized access to your personal data.

We also provide training on security and privacy protection for employees to raise their awareness of personal data protection. UpMixed is committed to protecting your personal data; however, please note that no security measure is perfect.

We will retain your personal information for no longer than is necessary for the purposes stated in this Privacy Policy unless otherwise extending the retention period is required or permitted by law. The data storage period may vary with a scenario, product, and service.

The standards UpMixed uses to determine the retention period are as follows: the time required to retain personal data to fulfill business purposes, including providing products and services; maintaining corresponding transaction and business records; controlling and improving the performance and quality of products and services; ensuring the security of systems, products, and services; handling possible user queries or complaints and locating problems; whether the user agrees to a longer retention period; and whether the laws, contracts, and other equivalencies have special requirements for data retention; etc.

We will maintain your registration information as long as your account is necessary for service provision. You can choose to deregister your account.

After you deregister your account, we will stop providing you with products and services through your account and delete your relevant personal data, provided that deletion is not otherwise stipulated by special legal requirements.

7. How We Process Children’s Personal Data

Our websites, products, and services are primarily intended for adults. A child must not create an UpMixed account without the consent of a parent or guardian.

If a child’s personal data is collected with prior parental consent, we will only use or disclose the data as permitted by law, with the explicit consent of the child’s parents or guardians, or when necessary for the protection of the child.

If we accidentally collect a child’s personal data without verified prior consent from the child’s parents, we will attempt to delete the data as soon as possible.

8. Third-Party Providers and Their Services

To ensure a positive user experience, you may receive content or web links from third parties other than UpMixed and its partners (“third parties”).

UpMixed does not have the right to control such third parties, but you can choose whether to use the links, view the content and/or access the products or services provided by third parties.

UpMixed cannot control the privacy practices and data protection policies of third parties that are not subject to this Privacy Policy.

When you submit personal information to such a third party, please read and refer to the privacy protection policy of the third party.

9. International Transfers of Your Personal Data

As a global company, your personal data collected by UpMixed may be processed or accessed in the country/region where you use our products and services or in other countries/regions where UpMixed or its affiliates, subsidiaries, service providers or business partners have a presence.

These jurisdictions may have different data protection laws.

In such circumstances, UpMixed will take measures to ensure that data is processed as required by this Policy and applicable laws, which includes when transferring the data subject’s personal data from the EU to a country or region which have been acknowledged by the EU commission as having an adequate level of data protection, we may use a variety of legal mechanisms.

For example, such mechanisms can be signing standard contractual clauses approved by the EU Commission. Other legal mechanisms can be obtaining the consent to the cross-border transfer of a data subject in the EU (European Union) or implementing security measures like anonymizing personal data before cross-border data transfer.

You can click here to obtain a copy of the EU’s standard contractual clauses.

10. How to Contact Us

If you have any questions or suggestions, please contact If you have any privacy complaints or issues and want to contact us, please click here.

Where your personal data is processed by UpMixed in accordance with this Privacy Policy, the UpMixed entity that responds to your request, contacts you, provides you with products or services, or has signed or is about to sign a contract with you is the controller of the related personal data.

You can click here to obtain the contacts of UpMixed entities.

11. Updates to This Privacy Policy

UpMixed reserves the right to update or change this Privacy Policy at any time. We will release the latest Privacy Policy on this page for any changes.

If major changes are made to our Privacy Policy, we may notify you through different channels, for example, sending you a direct notification or posting a notice on our website.


Last updated: March 2019

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