Business Marketing

5 Tools to include in your Social media marketing strategy

Tools to use in media marketing

Social media management tools not only streamline workflows and ensure the required content reaches the right audience at the right time, but also they help to increase reachability, productivity, and effectiveness.

In today’s post, I will introduce the most popular and useful social media management tools. They are built for professionals such as marketing agencies but can be also used with ease for in-house marketing and by individuals, without much experience.

The media management tools will help with completing the following tasks:

  • Content streaming and engagement with the audience
  • Planning and scheduling of the planned post
  • Reports and analyses.

Tools to include in your Social media marketing strategy

Have a look at this list with excellent digital tools and see what each one of them has to offer.

OnlyWire

OnlyWire can submit content to 40+ of the largest social networks.
OnlyWire is a social media management tool that can submit content to 40+ of the largest social networks

 

What Is OnlyWire and What Does It Do?

OnlyWire submits your great content to 20+ of the largest social networks. This tool will help to increase exposure to your brand, products, and services and cut the costs.

With OnlyWire you can maintain social media channels with ease.

Schedule or automate posts, run analytics on your campaigns and increase your website traffic, social followers and engagement.

OnlyWire can be a perfect solution for individuals or marketing agencies with support for multiple users, analytics and timed campaigns. For marketers, this is an ideal solution because once it is set up, the digital tool becomes fully automated.

This means it saves time and money.

 

Prices: $9.99 for Pro version and $99 per month for Enterprise option (the latter is with a free trial). There is a Free plan too.

Buffer

Buffer is an intuitive, intelligent social media management platform
Buffer is an intuitive, intelligent social media management platform trusted by various brands

 

What Is Buffer and What Does It Do?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive a meaningful engagement and results on social media.

Buffer is a simpler and easier way to schedule posts, track the performance of your content, and manage all your accounts in one place.

Buffer is mainly a social posting scheduler for Facebook (profiles and pages), Twitter, LinkedIn (profiles and pages), Google+ and Pinterest.

It’s free, and it lets you see your engagement stats so you know what’s working and what- not.

Rather than requiring you to select and set a specific time for a post to go out every single time you want to schedule one, Buffer gives you a bunch of default time slots that your posts will be dropped into whenever you add them to your Buffer.

The time slots are optimized for the most active times for social media of the day.

You can add to and customize any of the time slots in your schedule you see fit.

Prices: $10, $99, $199, and $399 per month (with a 14-day free trial) .There is a Free plan too.

 

MavSocial

MavSocial lets you engage with your audience across all your social networks from one convenient place
MavSocial lets you engage with your audience across all your social networks from one convenient place

What is MavSocial and What Does It Do?

MavSocial lets you engage with your audience across all your social networks from one convenient Inbox. With MavSocial you schedule your content through campaigns.

MavSocial’s built-in social analytics lets you track the performance of your social content.
From its Social Inbox you can:

  • Track and monitor social conversations, messages, and notifications;
  • Allocate team members to individual messages;
  • View followers’ replies and comments by a network or profile;
  • Search, sort, and tag interactions;
  • Post a reply, like, or retweet directly.

MavSocial supports Facebook, Twitter, LinkedIn, Instagram, YouTube, and Tumblr. MavSocial’s built-in social analytics lets you track the performance of your social content.

The Reporting Dashboard displays visual data for engagement statistics, detailed follower insights, your top-performing posts, plus the best times for posting.

Prices start from $19 per month.

 

TweetDeck

TweetDeck is a Social Media Management tool for Twitter
TweetDeck is a Social Media Management tool for Twitter, which Twitter acquired

 

What is TweetDeck and What Does It Do?

TweetDeck only supports Twitter.
TweetDeck is a favorite Twitter management tool which Twitter acquired in 2011. It offers a more convenient Twitter experience by letting you view multiple accounts in one interface.

TweetDeck allows users to tweet messages immediately or schedule them for later delivery. If you manage multiple accounts through TweetDeck, you have the option to schedule Tweets for each of them.

You can change a scheduled Tweet before it’s published, and you can also add images and GIFs to your message.

Pricing: $19, $59, $199 per month, and enterprise pricing (with a 7-day free trial). There is a Free plan.

 

Tailwind

Tailwind is a social media management toolkit for Pinterest and Instagram
Tailwind is a social media management toolkit for Instagram and Pinterest

 

What is Tailwind and What Does It Do?

Tailwind is a social media marketing toolkit for Pinterest and Instagram. It’s perfect for bloggers, small businesses, agencies, and large enterprises.

Tailwind is a tool for marketing and analytics.
You can populate your schedule days or weeks in advance, by adding content in bulk from your desktop or mobile device. Tailwind also tracks your best performing content so you can reuse it again.
The price of Tailwind comes per account, so if you want to use it for both Pinterest and Instagram, then you’d need two accounts.

To mention a few clients of Tailwind: eBay, P&G, Walmart, Viacom.

Prices from $15/month per account or $119/year per account. There’s a Free trial.

 

My Opinion

Social media marketing along with other popular ways of marketing online, such as email marketing is a must for every business or brand.

Social media management tools are a modern way to deal with multitasking, as required for brand management and products (digital or physical) promotion.

Presented on here digital marketing tools are usually used by marketing professionals, but they are suitable also for companies who would like to take over control over product marketing and social media advertising.

For serious marketers, marketing tools are an absolute necessity. They increase productivity while maintaining quality.

If used for in-house marketing, the marketing software reduces greatly the costs, while helps to maintain social media campaigns and online presence and engagement with customers.

This is why these little helpers should be part of every social media marketing campaign.

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2 comments

Automate your Social Media Strategy easily‎ with marketing tools | UpMixed April 5, 2019 at 11:39

[…] 5 Tools to include in your Social media… […]

20+ Professional Tools for Social Media Management | UpMixed April 5, 2019 at 11:41

[…] 5 Tools to include in your Social media… […]

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