Business Marketing30 Great Professional Tools for Social Media Management by Christine PierreDecember 17, 2018January 6, 2019068 Share0 The active presence on all major social networking websites, from Twitter to Instagram and further, is fundamental for any name, brand or business that wants to become an industry leader. Hopefully there are many awesome social media management tools available for this not an easy task, which is normally an assignment for the marketers. The social media management tools not only streamline workflows and ensure the required content reaches the right audience at the right time, but also they help to increase reachability, productivity and effectiveness. In my today’s post I will introduce the most popular and useful social media management tools, built for professionals, which help marketers and promoters with completing the following tasks: Content streaming and engagement with the audience Planning and scheduling of the planned post Reports and analyses. The 30 Ultimate Social Media Management Tools for Professionals Kontentino Kontentino is one of the popular Social Media Management Tools What Is Kontentino and What Does It Do? With Kontentino all social media posts can be stored and kept well organized in one place, but this is not its only feature. The intuitive calendar helps to have an overview of social media content across all social media platforms. Kontentino is equipped with several useful functions such as post reschedule, duplicating or reusing of posts, team collaboration, text translation, content management workflow, UTM tag builder, ideas or inspirations storing and many more gadgets. The intuitive and user-friendly interface of the software will help every content marketer to save precious time and to manage a consistent, on-brand social media communication. The pricing of Kontentino starts from €79 a month, depending on the chosen plan, which could be Lite, Basic, Advanced or Enterprise. Missinglettr Missinglettr help marketers and entrepreneurs to engage the appropriate social audience What Is Missinglettr and What Does It Do? Missinglettr help marketers and bloggers to drive more traffic for their blogs and internet publications and entrepreneurs to engage with their social audience. The automatic social campaigns help to maximise the engagement potential for every blog post or article by using RSS. The online software offered as SAAS creates automated social media campaigns that drive traffic through the year, thus allowing to focus on what’s important. Users can connect their social accounts and then Missinglettr will promote chosen branded content consistently across their social channels, thus boosting their likes and social shares. Missinglettr pricing varies from $0 to $40 a month, depending on the chosen plans: Free, Personal or Business. OnlyWire OnlyWire is a social media management tool that can submit content to 40+ of the largest social networks What Is OnlyWire and What Does It Do? OnlyWire submits your great content to 40+ of the largest social networks. This tool will help to increase exposure to your brand, products and services. With OnlyWire you can schedule or automate posts, run analytics on your campaigns and increase your website traffic, social followers and engagement. Prices: $9.99 for Pro version and $99 per month for Enterprise option (the latter is with a free trial). There is a Free plan too. Buffer Buffer is an intuitive, intelligent social media management platform trusted by various brands What Is Buffer and What Does It Do? Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive a meaningful engagement and results on social media. Buffer is a simpler and easier way to schedule posts, track the performance of your content, and manage all your accounts in one place. Buffer is mainly a social posting scheduler for Facebook (profiles and pages), Twitter, LinkedIn (profiles and pages), Google+ and Pinterest.It’s free, and it lets you see your engagement stats so you know what’s working. Rather than requiring you to select and set a specific time for a post to go out every single time you want to schedule one, Buffer gives you a bunch of default time slots (optimized for the most active times for social media of the day) that your posts will be dropped into whenever you add them to your Buffer. You can add to and customize any of the time slots in your schedule you see fit. Prices: $10, $99, $199, and $399 per month (with a 14-day free trial) .There is a Free plan too. MavSocial MavSocial lets you engage with your audience across all your social networks from one convenient place What is MavSocial and What Does It Do? MavSocial lets you engage with your audience across all your social networks from one convenient Inbox. With MavSocial you schedule your content through campaigns. MavSocial’s built-in social analytics lets you track the performance of your social content. From its Social Inbox you can: Track and monitor social conversations, messages, and notifications; Allocate team members to individual messages; View followers’ replies and comments by a network or profile; Search, sort, and tag interactions; Post a reply, like, or retweet directly. MavSocial supports Facebook, Twitter, LinkedIn, Instagram, YouTube, and Tumblr. MavSocial’s built-in social analytics lets you track the performance of your social content. The Reporting Dashboard displays visual data for engagement statistics, detailed follower insights, your top-performing posts, plus the best times for posting. Prices start from $19 per month. TweetDeck TweetDeck is a Social Media Management tool for Twitter, which Twitter acquired What is TweetDeck and What Does It Do? TweetDeck only supports Twitter. TweetDeck is a favorite Twitter management tool which Twitter acquired that in 2011. It offers a more convenient Twitter experience by letting you view multiple accounts in one interface. TweetDeck allows users to tweet messages immediately or schedule them for later delivery. If you manage multiple accounts through TweetDeck, you have the option to schedule Tweets for each of them. You can change a scheduled Tweet before it’s published, and you can also add images and GIFs to your message. Pricing: $19, $59, $199 per month, and enterprise pricing (with a 7-day free trial). There is a Free plan. Tailwind Tailwind is a social media management toolkit for Instagram and Pinterest What is Tailwind and What Does It Do? Tailwind is a social media marketing toolkit for Pinterest and Instagram. It’s perfect for bloggers, small businesses, agencies and large enterprises. Tailwind is a tool for marketing and analytics. You can populate your schedule days or weeks in advance, by adding content in bulk from your desktop or mobile device. Tailwind also tracks your best performing content so you can reuse it again. The price of Tailwind comes per account, so if you want to use it for both Pinterest and Instagram, then you’d need two accounts. To mention few clients of Tailwind: ebay, P&G, Walmart, Viacom. Prices from $15/month per account or $119/year per account. There’s Free trial. Sprout Social Sprout Social is a social media management platform that provides a large set of different useful tools What is Sprout Social and What Does It Do? Sprout Social is a social media management platform that provides engaging, publishing, analytics and collaboration tools for teams of all sizes. Sprout Social integrates with Facebook, Twitter, Google+, LinkedIn, and Instagram. Sprout Social provides an in-depth suite of analytics and reporting tools. Sprout Social allows you to schedule, queue and publish messages to each social network from their web app, browser extension, and mobile apps. Sprout’s ViralPost tool determines the best times to post your messages so you can maximize engagement. Sprout Social has four monthly subscription plans. Each plan rises in price according to the number of features. Prices: $99, $149, and $249 per user per month (with a 30-day free trial). Sendible With Sendible you can connect to most social networks and publish directly to most popular blogging platforms What Is Sendible and What Does It Do? With Sendible you can connect to most social networks including Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, YouTube and more. On the advanced plan, you can even publish directly to WordPress, Blogger, and Tumblr. Sendible makes it easy to engage with your audience, monitor your brand and track results from one dashboard. Sendible lets you schedule your content either individually or in bulk. Everything is stored in the interactive calendar, so if needs adjusting you can drag-and-drop the content accordingly. Once you discover your best-performing content, you can recycle it with repeating schedules. Sendible also takes care of content curation. The content recommendation engine analyzes posts already shared on social media and suggests the best content most likely to generate high follower engagement. Sendible has a range of pre-designed templates to help you create in-depth social media reports for your clients and team members. The ready-to-go social media reports provide an instant snapshot of your social activity. Sendible is a social media management tool built specifically for agencies with several clients and customize your dashboard according to your branding needs. Sendible offers a range of subscription plans based on the number of users and services you want. Prices: $49, $199, $499 per month, and enterprise pricing (with a 30-day free trial). Social Pilot Social Pilot is Social media marketing and Social media scheduling tool for agencies and professionals What is Social Pilot and What Does It Do? Social Pilot is Social media marketing and Social media scheduling tool for social media professionals & agencies. You can connect all your social profiles to SocialPilot and start posting on each of the social networks from one unified interface. The social networks where the content can be posted at once are Twitter, Facebook, Google +, Instagram, VK, LinkedIn,Tumblr, Xing and Pinterest. Social Pilot curates and suggests content from several industries, such as tech, education, health and fitness, which is great if you want to find relevant content easily. SocialPilot helps you schedule your posts in advance to appear on different social networks at different times pre-defined by you. The content calendar allows you to see your scheduled posts in a glance and rearrange them by dragging and dropping. Prices: $10, $20, $30 per month, and enterprise pricing (with a 14-day free trial) .There is a Free plan. HootSuite Hootsuite,the second biggest social media management tool is used by over 15 million people around the world What Is HootSuite and What Does It Do? HootSuite is all-in-one social media management tool that allows users to schedule and post updates to any page or profile for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress and other platforms from one place. Hootsuite, probably the second biggest social media management tool at the moment is used by over 15 million people around the world. With Hootsuite you can maintain a 24/7 presence on social media and send private messages out to the targeted audience groups on selected social profiles straight through the HootSuite dashboard and bulk-schedule social media posts. Although HootSuite is well-known as a business tool, a lot of individuals use it for personal needs too. HootSuite has a suite of social apps for other popular social networking sites not included in its key offerings. By using the paid version you can operate simultaneously multiple accounts with 35+ popular social networks including Facebook, Google+, LinkedIn, Instagram, YouTube and Twitter. You can get a 30-day free trial of HootSuite Pro, which allows one user to manage up to 10 social profiles. There are also options for teams, businesses and enterprises. Some clients of Hootsuite include: Virgin, Orange, MailChimp and Marketo. Prices: $19, $99, $499 per month, and enterprise pricing (with a 14-day free trial). There is Free 30-Day Pro Trial plan. AgoraPulse AgoraPulse is an affordable social media social media management tool for small business, teams and agencies What is AgoraPulse and What Does It Do? AgoraPulse is an easy and affordable social media all-in-one social media management tool for small business, teams and agencies. The social Inbox is set up just like your email Inbox so you can see what’s been reviewed and what needs your attention. AgoraPulse combines all your content in one place for all your profiles so you can reply, review, assign or tag. AgoraPulse lets you schedule your content in advance with a pre-selected the date and time. Or you can program your posts to run once every hour/day/week/month. You can also take advantage of the queue function to share your evergreen content again and again. AgoraPulse works with Facebook, YouTube, Twitter, Instagram, Google+, and LinkedIn. AgoraPulse has a range of subscription plans for individuals and teams. Prices: €49, €99, €199, and €299 per month (with a 15-day free trial).There are annual payment plans which can save you up to 35%. Everypost Everypost makes it easy to curate content and schedule social media posts on major social networks What is Everypost and What Does It Do? The ability to schedule out posts in advance is a must for the savvy social media professional. Everypost makes it easy to curate content, customize, and schedule your social media posts on Twitter, LinkedIn (personal & company pages), Facebook (personal & company pages), Google+ (personal & company pages), Pinterest, Tumblr, Email and Dropbox.Its visual content curation feature allows you find easily and attach the multimedia content you want. Everypost has a strong focus on visual content, allowing you to pull images and videos from Instagram, Flickr, YouTube, and your RSS feeds. Prices: $9.99, $29.99, $49.99, $99.99 per month and each plan have 14 days trial period. There is also a Free Personal plan included as an option. CoSchedule This social media marketing tool is great for professionals who prefer to organize all their projects in one place What is CoSchedule and What Does It Do? This social media marketing tool is great for marketers who want to organize all their projects such as social media, content, events, emails, etcetera in one place. CoSchedule helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts. CoSchedule makes it easy to customize, curate and schedule social media posts on Twitter, Facebook (multi-image posts on Facebook and Twitter) Google+, Pinterest, Tumblr, and Instagram. CoSchedule is more than a social media management tool-it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks. Some customers of CoSchedule include: Microsoft, Nextdoor, Rosetta Stone, HCA. Prices: $40, $60, $300, and up to $2,200 per month (with a 14-day free trial), billed annually. eClincher eClincher it’s perfect for social media managers, businesses, marketing professionals, teams, and agencies What is eClincher and What Does It Do? eClincher lets you manage multiple social media accounts, pages, and groups with one intuitive tool. It’s perfect for social media managers, businesses, marketing professionals, teams, and agencies.Schedule posts to multiple social networks, profiles and pages: Twitter, Facebook, Instagram, Google+, LinkedIn, Pinterest, Blogger. The Unified Social Inbox from eClincher collects all your social media messages and notifications in one place, so you can respond, to thank, follow, or engage with your audience.If you prefer to monitor your social media activities in real-time, then the Live Social Feeds is for you. Inside you can see each of your connected social media profiles, pages, and groups. And from there you can like, comment, and reply, in one place rather than visiting each native platform. eClincher gives you the ability to plan and schedule your posts, tweets, and pins to multiple social media accounts, profiles, groups, and pages.Queues can also be shared with multiple social profiles and pages. Once you turn on Auto Publishing, eClincher will do the rest. eClincher has a broad range of subscription plans for individuals, teams, and agencies. Prices: $15, $49, $99, and up to $199 per month (all with a 14-day free trial) Friends+Me The content can be published from Friends+Me to Google+, Twitter, Facebook, LinkedIn, Tumblr and Pinterest What is Friends+Me and What Does It Do? Friends+Me helps you to focus on Google+ to save a significant amount of money and time while still achieving goals by cross-promoting your content across all social networks for you.You can publish once, save time with cross-Promotion of Google+ posts and save content from anywhere on the web or schedule your posts for later. The networks where your content can be published from Friends+Me include Google+, Twitter, Facebook, LinkedIn, Tumblr and Pinterest, Prices: $0,$9, $29, $59,$129 and up to $459 per month (with a Free trial)depending on the used queues. Crowdfire The social media management tool Crowdfire is used by over 16 million creators, sellers and influencers What is Crowdfire and What Does It Do? Get more of your fans to see your posts by letting Crowdfire schedule them across your Facebook, Twitter, Instagram, Pinterest, Tumblr and more. Crowdfire is used by over 16 million creators, sellers and influencers.The social management tool provides a personalized service depending on your goals.Think about Crowdfire like for a capable, marketing assistant.For example, if you connect your Shopify store and add a new product to your store, Crowdfire will create and suggest a social media post about the product for you to share.Struggling to write posts or keep your timeline active? Don’t worry, Crowdfire will help you post fresh new content every day.You can also schedule posts and set up automations for your social media accounts. Through a conversation-style setup, Crowdfire tries to understand your social media goals and recommends things you can do to reach your goals (such as grow a following, drive traffic to your blog, or sell your products).This means Crowdfire will bring more traffic to your online shop on Etsy, Shopify, WordPress, BigCommerce or other by intelligently picking trending products and creating beautiful posts featuring them. The analytics feature is not present yet, but it will be available soon. Price: Best of All-It’s Free! Edgar When you try Edgar you’ll see this is a content management system with a new approach to social media sharing What is Edgar and What Does It Do? When you Meet Edgar you’ll find out this is a content management system which takes a creative new approach to social media sharing.Edgar can share updates through Twitter, Facebook (profiles, pages, and groups), and LinkedIn (profiles and company pages). You can connect your accounts, mixing and matching personal and professional profiles under a single Edgar account, in any combination you wish. Want multiple Twitter accounts? All Facebook profiles? Go for it! Edgar will automate social media post creation and scheduling in a wise way. Instead of posting your social media posts several times, it will recycle your library of content according to the categories. You have to create a library of content with various categories and add time slots with a specific category (like “Quotes,” “Blog Posts,” or “Cat Puns.”). Then Edgar will automatically fill up those time slots with the content in your library. Basically Edgar reuses your best content to bring in more views.He always knows what types of status updates to post at which times, sharing the right variety of content automatically. Prices: $49/month (with a 14-day free trial) Post Planner Post Planner finds high-quality content, plans the perfect publishing calendar, and posts consistently. What is Post Planner and What Does It Do? Post Planner wants to help social media marketers with three key jobs: find high-quality content, plan the perfect publishing calendar, and post consistently. It curates and rates content suggestions and allows you to create a content-type-based schedule (more below).Here’s how Post Planner works: Find, plan and post great content.This is it. Simple.For now Post Planner works with Facebook and Twitter. It is planned Pinterest, Google+ and LinkedIn to be added soon too. With its Find tool, Post Planner makes it super easy to find content that has proven to engage people. Also, instead of just picking your time slots in your schedule (to form your sharing plan), you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. Prices: $3, $9, $19, $49, $99 per month, and enterprise pricing.There is Free plan. SocialOomph SocialOomph will help you schedule updates, find quality people to follow, and monitor social media activities What is SocialOomph and What Does It Do? SocialOomph will help you schedule updates, find quality people to follow, and monitor social media activity! This marketing tool can work with Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and Plurk! SocialOomph allows you to manage both your social media accounts and your blog from one dashboard. It has several additional features for Twitter management, such as automations and followers management. With SocialOomph you can post updates, shorten your URLs through Bit.ly, purge your tweets and messages on Twitter, adjust scheduling times, and so forth. What seems to attract people to SocialOomph is the Twitter automations and interesting features such as purging your tweets to restart your account. Prices: $6.97 and $17.97 per two weeks.There is Free plan. Sprinklr Sprinklr is advertised as “most complete social media management platform for the enterprise“ What is Sprinklr and What Does It Do? As you can check on their site, Sprinklr is advertised as “the most complete social media management platform for the enterprise“. With Sprinklr you can do almost everything from smart content creation and scheduled publishing to distribution across every channel — TV, social, email, web, SMS. Experience Cloud for Social Media Management is part of Sprinklr’s suite of products to help enterprises connect and serve their customers across any channel at scale. It enables teams in enterprises to collaborate effectively and to reach, listen, and engage their customers on over 25 social channels. Amongst the popular clients of Sprinklr are: NASA, HP, Nike, Bayer, NASDAQ, Cisco and Virgin America. Amongst their partners you can see brand names such as IBM, Microsoft, SAP and Deloitte Digital. Prices: Contact for Pricing Oktopost Oktopost is a powerful platform for management of all social marketing needs. What is Oktopost and What Does It Do? Oktopost provides a streamlined, powerful platform to manage all of your social marketing needs. Oktopost will help you with content curation-to organize the immense amounts of content on the web and display it in an eloquent and structured way around specific topics.Oktopost is a social media management platform catered for B2B marketers who want to generate leads through social media and quantify the business value of their social media efforts. From social media publishing to analytics to social employee advocacy, Oktopost has all the tools most B2B marketers would want. Amongst the famous clients of Oktopost is: Fujitsu, Certiport, Panasonic, TOSHIBA, Sociomantic, AppNexus Prices: Contact for Pricing Falcon.io Falcon.io is the platform for every kind of social media marketer What is Falcon.io and What Does It Do? The platform for every kind of social media marketer. With Falcon you can be a content wizard, team whisperer, analytics geek, customer hero and strategy guru. Falcon.io combines all the things social media marketers would need in one platform: social media management, engagement, and analytics, customer experience management, and DIY landing page builder.Listen, Engage, Build, Publish, Measure and Connect customer data across teams and channels. Falcon is how medium to enterprise-sized companies can gain total control over social media marketing and the customer experience. Prices: From €1.000 / month (Billed annually) HubSpot HubSpot offers all-in-one inbound marketing management software What is HubSpot and What Does It Do? HubSpot is advertised as “Your Inbound Platform for Growth,” and offers all-in-one inbound marketing management software. Marketing, sales, and customer success, with a free CRM at its core. They’re powerful alone, but even better if used together.This is HubSpot. As HubSpot integrates all your marketing efforts (such as social media, email, SEO, and CRM) into a single platform, you can easily compare your results across your marketing channels and measure your social ROI. Prices: $0, $50, $200,$800 and up to $2,400 per month. FREE versions of every HubSpot product are available. Social Studio Social Studio is to create content, publish it and engage audience by using powerful social media marketing tools What is Social Studio by Salesforce and What Does It Do? Social Studio by Salesforce is advertised as the #1 marketing platform for consumer engagement at scale. Salesforce’s Social Studio is to create content, publish it and engage the audience by using powerful social media marketing tools. One benefit of Social Studio is you can respond to your customers individually. Social Studio-Salesforce provides probably the most comprehensive set of products for enterprises. Social Studio, a part of the Marketing Cloud platform, can help you strengthen your customer relationships by aligning your marketing, customer service, and sales efforts on social media. Prices: The standard plan for Marketing Automation starts from $1000 per month. Social Hub Social Hub will help you engage faster, smarter and more efficiently with your customers What is Social Hub and What Does It Do? The motto of the company is “Work Less.Achieve More”. Social Hub is a smart and helpful social media management software built for businesses, agencies, and governments. Social Hub will help you engage faster, smarter and more efficiently with your customers. The highlights of this popular marketing tool include social media conversations, collaboration, monitoring, publishing and analytics.Social Hub is a complete social media solution to help your team engage, listen, learn and respond faster to social conversations. Amongst the customers of Social Hub are Volkswagen, Haribo, e-on, Kaspersky, Rossmann and many others. Prices: There is a Free version available.Contact for Pricing or to request a Demo. IFTTT IFTTT is great automation tool that save a lot of time on social media platforms, apps and websites management What is IFTTT and What Does It Do? “If This, Then That” or IFTTT is a great automation tool that can help you save a lot of time on trying to manage social media platforms, apps and websites. The tool can link these services together based on a trigger and an action. Based on the trigger you create, it will start an action. For example, if you publish a blog (this is a trigger), then IFTTT will automate and create a Tweet (this is an action). Prices: $199 for Partner Plan and $499+ for Partner Plus Plan Spredfast Spredfast partners with all major social networks : Facebook, Google +, LinkedIn, Pinterest, Tumblr, Instagram. What is Spredfast and What Does It Do? No matter what type of work you do, the Spredfast platform can be your social solution.Spredfast partners with all the major social networks- Facebook, Google +, LinkedIn, Pinterest, Tumblr, Instagram. With this media management tool you will build and strengthen valuable connections with your Audience and Inspire participation and Engagement. Spredfast is a social media software that’s used by some of world’s biggest companies, such as 3M, LinkedIn, and Johnson & Johnson, to handle all aspects of their social media management. If you wonder how to find, curate, and share the best social media content and create branded experiences across every digital property, then this might be the tool for you.If you are curious to know, Spredfast pioneered the growth of broadcast social integration and real-time audience engagement. Prices: Contact for Pricing Likeable Hub Likeable Hub will care about the Automatic Posting of content and will provide you with thousands of Post Ideas What is Likeable Hub and What Does It Do? Likeable Hub is an Easy tool to work with and effective social media for the business.Likeable Hub provides you with thousands of content ideas, helps you generate referrals and leads, allows you to amplify your social media reach, manage brand reputation and more. Likeable Hub will provide you with thousands of Post Ideas and will take care about the Automatic Posting of content.Something useful is the Industry specific content that might be interesting for many marketers.Analytics and reports come as a standard with all three available options. Prices: Starting at $299 per month for Expert Plan and $599 for Pro.Call to get the Pricing for Concierge Plan. Social Flow By using Social Flow, Fast Company increased their Facebook shares by 30 percent What is Social Flow and What Does It Do? Social Flow is a social media publishing and advertising tool used by many top publishers such as The New York Times, Reuters, Disney, BBC, National Geographic Channel, and Fast Company. By using Social Flow, Fast Company increased their Facebook shares by 30 percent(!) Prices: Starting at $299 per month. NUVI NUVI offers real-time data visualization and social media insights to help you decide on a social media strategy What is NUVI and What Does It Do? NUVI is known as The world’s most stunning social media marketing suite. NUVI’s publishing platform allows you to schedule and post your images, videos and bit.ly links to multiple Facebook Twitter, LinkedIn, Google+ and Instagram profiles all from one place. NUVI provides real-time data visualization and social media insights to help you decide on your social media strategy.With NUVI you can track and monitor customers, markets, industries, products and competition using data from Twitter, Instagram, YouTube, Reddit, Facebook, VK, Stack Overflow and an ever-updating list of 3+ million blogs and RSS feeds. NUVI’s reporting interface is clean, easy to use and insightful. Prices: Contact for Pricing.Pricing varies depending on the amount of data you will consume. The final lines Automation Social Media Marketing Tools can be useful when content has to be created, shared, boosted or repurposed. Engaging with its potential and current customers can be time-consuming task to think of all the jobs marketers have to complete daily and in this case using automated social media management tools can be a smart move which would really help the marketing professionals to increase their productivity and audience, and to be more successful.