The optimal keyword density, together with SEO keyword analysis is one of the hot topics in the blog of any website related to Search Engines Optimization, and there are many publications, describing in details what are the recommended values and ratios for making it close to ideal.
Keyword density can be used in the context of SEO, to determine whether a web page is consistent with a specified keyword or search phrase.
I will share how I see the things about optimal keyword usage and some points I consider important from my perspective.
Does the density of keywords matters for SEO
There are two theories about the importance of adequately chosen frequency of the used in websites or blog posts keywords. According to the first one, the keyword density reflects directly on SEO, while as per the second one-the density of used keywords is not of such great importance, compared with some other factors.
Before I share my theory or speculation about the ideal frequency of used keywords, first I’ll remind that the term Keyword Density, is a ratio which indicates the frequency usage of each word in a text sample or web page. In other words, this is the percentage of times a keyword appears in the text compared to the total number of words used.
Same is valid for keywords or phrases on the whole web page.
In simpler terms, this is the percentage of repetition of a word, or a phrase in a text. For example, we speak for a density of 1% for a word that is repeated once every 100 words within a single page.
KD=Number of appearances of a keyword/The total number of used words
Now it is time to tell you the truth: You should stop worrying only about the number of keywords you put in your content.
Keyword density and some theories about it
What should be the ideal keyword density to achieve?
Some will say less than 2%. Others will tell between 4 and 6%. And others will suggest up to 10%. Nobody indeed agrees on this subject, and everyone applies his method.
Thinking about website popularity and SEO in general, like many others, I also believe that taking into consideration only the frequency of occurrence of relevant keywords is not enough to make your blog or website hot.
We should take into account the density of the used keywords or keywords phrases because these are important, but not as much as many people think.
Keyword density and User’s experience
Teams behind Google and other search engines are continually working on improving the users’ experience when comes to searching and finding results on the Internet.
A good user experience (or UX) here means less time spent to find the exact term or query we look for and when we discover it, to be good enough for our purposes, without looking any further.
In other words, Google wants to make us happy by finding the right things easy, with fewer efforts and there are also different tools for our satisfaction to be measured.
Keyword density and SEO
I believe everyone will agree that the density of used keywords is something important that should be considered to avoid penalties. Using adequately chosen keywords and phrases on a website is essential, and it is a step to success.
Although here is the time to remind if you decide to spread your keywords and keyword phrases everywhere in your blog or web pages, without considering their density, Google can recognize your page or site as spam and penalize you badly in its ranking. Therefore is essential not to exceed certain limits of repetitive words, or not to make a mistake known as keyword stuffing.
Don’t think about keyword density, SEO and competition as your primary goals.
Think about the people as it’s written in Google’ Webmasters guidelines for SEO.
Keyword density and Google
If Google finds the keyword or phrase ten times on your site or blog, it may be even better, but at some point, repeating it all the time will not help better the users in their experience. In this point of view the keyword stuffing will not help you for ranking your website, just because you don’t provide something more useful as information, but repeating keywords.
Keyword density and Competition
If you want to position your website on a particular word and that competing sites have a density of 2% on this word, it would be absurd to go on an occurrence of 10% as the difference will result in a content which will look unnatural.
With all above already said, we should focus to provide a good user experience by using our main keywords naturally. Of course, our primary goal is still to achieve success. For this reason, we should think about our competitors too.
To beat a dominant competitor who uses same keywords can be an uneasy task, but by taking advantage of essential SEO elements such as on page SEO and off page SEO, this is still achievable, without exceeding the natural use of the primary keywords and phrases.
Ideal Keyword density
The ideal keywords density is the one which makes text or publication natural and easy to read. Using keywords with sense makes the content user-friendly, and this provides part of the excellent user experience.
Good user experience will help us to achieve success with our primary goals. My advice is to keep an eye on the keyword density, but never be content only with it.
Tools for measuring Keywords density
Even if it’s often better to leave all formulas aside and just write naturally, there is are still reasons to analyze the density of the keywords. One of the reasons is our competitors, and another is to find how can we improve our content.
As you are aware, there are available plenty of free keyword density tools, and here I’ll mention just some of them.
Check Keywords density of your competitor’s website
This check will help us to identify the frequency and the combinations of used phrases on our competitors’ websites and to provide us with ideas where we need to improve the content on our site or blog.
When checking your competitors’ sites, we need to pay attention not only to the keywords and their combinations, but also the way how our competitors have used these words in sentences.
Check Keywords density of your website or blog
While checking your content we need to make sure that we highlight in our article really what is essential and try to cut off the repetitive and useless keywords, words combinations and even sentences from them, thus achieving better and natural to read texts, which often involves the volume of the content.
At the End
Keywords density is vital for website visibility and essential for SERP in general. However, overusing specific words or keywords combination on webpage, website or blog can lead to negatives and even harm the present position of our website or weblog in SERP.
The tools available for keyword density analyses can be useful for finding a better use of the wording and improving the existing content. These are useful for analyzing the competitor’s websites and content as well.
Choosing the ideal keywords density for SEO, after performed research is not just related to calculating the numbers of repetitions of the specific words used on a website or single text post and manipulating them, but finding the perfect combination of readability, usefulness, and volume of the published content.